Hardcore Coddling: How Eleven Madison Park Modernized Elite, Old-School Service

Hardcore Coddling: How Eleven Madison Park Modernized Elite, Old-School Service

At 3:30 p.m., in the back office of Eleven Madison Park, maître d’ Justin Roller is Googling the names of every guest who will come in that night. It’s a well-known tactic of the restaurant, an effort to be as familiar as possible with the diners. Anyone can Google some names and faces, but Roller is going deeper. “I’m looking for chef’s whites and wine glasses,” he says. …
http://www.grubstreet.com/2014/04/eleven-madison-park-foh-staff-detailed-look.html

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